Be "Green" and Slash Expenses Many environmentally sound practices can help you control your expenses. So find ways to reduce paper, adopt energy-efficient lighting habits, and keep up with routine maintenance on company vehicles to save on gasoline.
Engage Readers with Fresh Content The goal of social media is to engage readers. To do that, provide a wide variety of content, change it often, and mix it up between social outlets. Try pictures, polls, facts, tips, or videos to see which get the most likes, retweets, shares, or repins to determine what works best with each audience.
How to Use Team Conflict as a Tool
When leading a team, remind members that it is okay to disagree. Conflict is a natural part of team-building and the trust you build when you work it out can be a powerful tool. Differences in opinion lead to brainstorming, creativity, and problem solving – all ways to reach great resolutions.
Virtual offices provide meeting space, communications, and a professional address at a fraction of the cost of leasing and staffing one on your own. Many also offer access to administrative services. But the greatest benefit of a virtual office is the ability to show a professional image and impress clients.
Image is Everything
A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business – logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall appearance.
How Does Your Website Stack Up to the Competition? When comparing yourself to other websites, look at their strengths and weaknesses by evaluating uniqueness, quality content, relevant links, insightful blogs, and social media avenues. Then improve upon their ideas, avoid their weaknesses, and add in your strengths to make your website special.
Building an Effective Network
Posting a great status update doesn't happen instantly. In order to come up with the right info make sure you consider your audience, select something visual to engage your customer, or include a call to action. By keeping your personality and factoring in your customer base you can create a status update that will make your audience keep coming back for more!
Is Your Website Mobile-Ready?
15% of Google's total search volume comes from mobile devices. That means that having a mobile-ready website should be a priority for your business. There are several design options to choose from but be sure that your site is compatible with any type of device the visitor may be using.
Don't Forget the Press Release
Time-tested and a good SEO tool, press releases are a great way to inform your prospects about your small business' products and services. Don't feel like your press release topic has to be "big news." It should simply be timely, interesting, useful or informative to gain attention.
Do Your Customers Get Emotional About Your Brand?
To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, or achievement. These emotions associate positive experiences with your company. That emotional tie builds loyalty and inspires your customers to tell their friends about you and your products or services.
"Get" More Readers with Compelling Subject Lines
One way to improve your email open rate is to use the word "get" in the subject line. Studies show that the word "get" outperforms other common headliners. Just be sure that if you make a promise, you deliver. Follow through is just as important in keeping readers engaged and coming back for more.
Don't Disappear Online During the Holidays!
Although your office may take time off during the holidays, social media does not. So create messages you want to deliver during the holidays now, and develop a schedule for posting them. Then use your mobile device to easily communicate from home while you enjoy your holiday.
The products and text on this website are for informational purposes only and not intended to replace the assessment, advice or treatment of a physician or therapist.
Images found for this site found from the following sources: Google Images, Animation Factory, exception personal image of Susan Young